The global fragrance market is estimated to be worth the US $ 52.4 billion by 2025 and the fastest-growing market in Asia-Pacific, while the natural fragrance market is predicted to reach US$4.3 million by 2024 from 2019’s US$2.7 million. The figures signify the exponential growth of the perfume and fragrance sector worldwide and consumers’ moving towards natural ingredients.
Based on these figures, it is easy to say that the western world has influenced us immensely in opting for perfumes. But is it really the western world who had been the pioneers in extracting the fragrance from natural resources so that they can be used as an additive, a cosmetic to feel good?
Maybe not, the art of extracting fragrances from natural resources can be traced to the Sanskrit work known as the VarāhamihiraBṛhatsaṃhitā, written around 6th Century CE or 1st Century BCE. In one of its disciplines, the art of making perfume known as Gandhayukti, is written.
The specific slokas 13,14, 29, and 30 of Gandhayukti talks about how to use the raw materials and which ones to use for extracting the perfume. It also discusses in length the different perfumeries that can be made with this method. It included scented water for bathing, hair and body massage oils, mouth fresheners, perfumed toothpicks, deodorants, and perfumes.
What Is Gandhayukti?
Hence, the richness of fragrances had become the life of Indian tractions, often referred to as the Pran-Shakti. The attributes (Guna) of the Earth (PruthviTatva) are the Smell or Fragrance (Gandha). It is connected to the body, mind, and soul with the external organ (Bahyaag) that incites our senses and brings us closer to nature.
Therefore, the history of Gandhayukti easily showcases that perfume in ancient India has played a vital role in every person’s life.
So which Gandhi is to be used for the perfumes, is that mentioned too in Gandhayukti?
Ancient Time’s Ingredients For Gandhi
Trust us when we say the Rishis and writers of Bruhat Samhita, Kalikapuan, AsthankHridyam and Vishnupuram, and Gandhashastra have mentioned how to extract the fragrances from the lap of nature but which ingredients are to be used. In Gandhashashtra, there is an aromatic glossary, which has been categorized into the following:
- Discharge of odour from plants, e.g., Camphor
- Organic ingredients, e.g., honey, butter musk, etc
If you look closely, all these ingredients are natural and organic, which offers many health benefits and has been used in Ayurveda medicines for centuries. So, why not use them again to reap the benefits while feeling fresh and away from the artificially processed chemical fragrances?
As the consumers are moving towards sustainable living, it is time to find a sustainable perfume source too. While few manufacturers and sellers of organic and natural perfume, it is expensive because they are premium and luxury brands. Using the traditional Gandhayukti method, Aranaym offers a plethora of luxurious natural perfumes that are pocket-friendly without compromising quality.